The Burned

You've already tried this. Maybe a course, maybe a dropshipping attempt that never got profitable, maybe a mentor who turned out to be selling old playbooks. You came out of it broker than you went in.

The Stuck

You have a store. It's making some money, maybe a few hundred, maybe a few thousand, but it's stuck. And you can't figure out why. You don't need motivation. You need someone to look at your account.

The Ready

You haven't started yet, but you're past the dreaming phase. You've watched enough YouTube to know it's real. What you need is a mentor who's actually done this recently to tell you what to do next.

I'm from Lithuania. If you haven't heard of it, that's fair — it's a small country most people can't find on a map, and there was nobody around me doing anything like this when I was growing up. Nobody in my family had built a business. Nobody on my street was running Facebook ads. The path that was supposed to work was: study hard, get a degree, get a job, hope it pays enough.

Soccer got me out. I was good enough to get recruited to the United States on a full athletic scholarship, played at a D2 first, then transferred to play Division 1. Four years of training, traveling, and a full course load, with the understanding that this was my ticket to a different life.

It wasn't. Not on its own. I was on a full ride, playing a sport at the highest college level, training twice a day, traveling for games, trying to keep my grades up — and I was broke. Meanwhile I was watching kids my age who never went to college at all making more money online in a month than I'd make in my first three years out of school, whether I ended up at a tech company, an investment bank, or anywhere else. Something about the math didn't work. I didn't know exactly what the answer was, but I knew the path I was on wasn't it.

I started dropshipping in college. Not because I knew what I was doing — I didn't — but because it was the only thing I could find that didn't require a degree, connections, or capital. My first store actually worked. Not huge, but enough to prove the thing was real and that I wasn't crazy for trying. For the rest of college I ran it in the hours I had left between training and classes. Then I graduated, stopped playing soccer, and put everything I had into scaling this up properly. Twelve months later I'd done $3.7M across multiple brands. I was 23.

I don't sell courses. I could — it would make more money with less effort — but courses produce exactly the kind of failed student I'd have been if I hadn't been willing to figure it out the hard way. 1-on-1 is the only format where the success rate is actually high, so it's the only format I offer.